McDonald’s and Cossetten, Vancouver have created a remarkable piece of artwork. They put 4,000 Canadian dollars in a seven-foot tall ice sculpture. The coins were shaped into McDonald’s famous Golden Arch and people were given the chance to get one of the dollars to buy a drink at the McDonald’s.
Alzheimer is a disease where over 120.000 Quebecers are suffering from. In the digital age, our memories are increasingly stored on hard drives and mobile devices. With this mobile campaign they want to show people what it is like to live, without any memories..
MANKIND is a grooming studio for men in Toronto. ‘Suspect Description’ is about a burglary in Sak’s Fine Food Store. When two police follow up the report of the criminals the victim starts to give a detailed and weird analysis of the suspect..
A steam machine was built to fit inside a bus shelter. Periodic bursts of steam revealed a hidden message that communicated a free coffee promotion at McDonald’s. This one would fit perfectly in the nice collection of Creative bus stop advertisements Rindert made some time ago.
Gap launched its new loyalty program “Sprize” last week on Robson Street in Vancouver.
Gap claims is a retailing first, allows people to buy clothing at full price and receive automatic credits should it go on sale in the next 45 days. Customers can spend this credit at Gap, Banana Republic or Old Navy stores.
Advertising agency Cossette West uses the tag line “Shopping turned on its head” for this campaign. Visitors to the Robson Street store found everything flipped on its head from 6 till November 10th.
Almost everything has been inverted including the store logo, clothes racks that were fixed to the ceiling and even the cars in front of the store were flipped around. I especially liked the hot dog cart outside the store that was turned over and the up side down logo on the Gap shopping bags.
They did this all in one night. View all pictures after the jump.