Creative Criminals

Cool campaign by Cossette Montréal, Canada for McDonald’s. An egg is shown, painted like it was a hamburger with the tagline “The hunt isn’t over yet”.

McDonald’s and Cossetten, Vancouver have created a remarkable piece of artwork. They put 4,000 Canadian dollars in a seven-foot tall ice sculpture. The coins were shaped into McDonald’s famous Golden Arch and people were given the chance to get one of the dollars to buy a drink at the McDonald’s.

These bricks are coupons for the Iron Kore gym in Toronto Canada. Those who are strong enough to carry the brick to the gym will get the discount.

Alzheimer is a disease where over 120.000 Quebecers are suffering from. In the digital age, our memories are increasingly stored on hard drives and mobile devices. With this mobile campaign they want to show people what it is like to live, without any memories..

MANKIND is a grooming studio for men in Toronto. ‘Suspect Description’ is about a burglary in Sak’s Fine Food Store. When two police follow up the report of the criminals the victim starts to give a detailed and weird analysis of the suspect..

McDonald’s helps the people in Toronto to cool off with these specially designed beach umbrellas. They used the straws and drink covers to assemble them. It is a part of McDonald’s Drink Days promotion. Thank you for the tip Cedric Sayous.

A steam machine was built to fit inside a bus shelter. Periodic bursts of steam revealed a hidden message that communicated a free coffee promotion at McDonald’s. This one would fit perfectly in the nice collection of Creative bus stop advertisements Rindert made some time ago.

Gap launched its new loyalty program “Sprize” last week on Robson Street in Vancouver.

Gap claims is a retailing first, allows people to buy clothing at full price and receive automatic credits should it go on sale in the next 45 days. Customers can spend this credit at Gap, Banana Republic or Old Navy stores.

Advertising agency Cossette West uses the tag line “Shopping turned on its head” for this campaign. Visitors to the Robson Street store found everything flipped on its head from 6 till November 10th.



Almost everything has been inverted including the store logo, clothes racks that were fixed to the ceiling and even the cars in front of the store were flipped around. I especially liked the hot dog cart outside the store that was turned over and the up side down logo on the Gap shopping bags.

They did this all in one night. View all pictures after the jump.

Imagine the news paper boy trows you one of these in your front yard. I think it’s a pretty cool idea, too bad it won’t work like this in the news stands because without the wrapping paper it’s just not that good.

Yesterday I posted an ambient about a lamppost used by Mac Donald’s. Today I received this also very nice ambient made for Mac Donald’s regarding an advertisement for the same free coffee.