King Kong, Jaws and Tarantula.
Three scary and huge animals who kill people in a brutal way.. Simple script, yet a great succes in the 50’s.
Could a film be nowadays as successful as these three if the animals became the victim and the people became the predator?
This is a brilliant campaign of CMS (Covention of Migratory Species) and the United Nations Environment Programme..

It looks like the idea with King Kong has been done before.

Company: Convention of Migratory Species
Agency: Serviceplan
Country: Germany