Creative Criminals

For LG’s newest MCV904, a sound system which is able to remove the vocals from any music allowing the user to sing as if in a karaoke bar. In several music-stores LG and its agency Young & Rubicam, placed little mirrors on every CD-cover. Next to the mirror a little stickers with “Now you can be the lead singer of this band” was placed.

This magazine cover is pretty funny. The person in the image appears to be out of shape, but then you notice the logo of Men’s health is upside down. So when you turn the magazine 180 degrees to be able to read the logo, the person is in great shape. A simple idea!