Creative Criminals

An ordinary looking East London corner shop was hacked to play a familiar tune whenever anyone picked up a Red Stripe, much to people’s surprise. People did not knew what was happening at first, but it didn’t take long before everybody was dancing.

DDB Stockholm is organizing an online beetle race for their client Volkswagen. No, not the cars, but actual beetles racing each other. DDB explains: There will be one race per day broadcast over a five-day period. Each race will consist of eight bugs, with the two fastest progressing from each heat to the final.
Click on the image to go to the website.

For each succesfull video on Youtube, there is also poorly made imitations. Some of these copies has millions of views. Volkswagen sponsored some videos and put a banner in it saying “Don’t accept imitations, prefer original parts”. People clicking on the banner were sent to the original video.

Tribu DDB, Panama was briefed to make a social strategy for Peugeot. They did not only make a Facebook,Twitter and Foursquare page, they also went on Pinterest, the best growing social platform of 2012..

Nike is introducing the Fuelband. A device which you put around your wrist that measures your movements throughout the day. Via a smartphone-application the user can set up a goal they want to reach per day, and then try to beat it.
Because life is a sport.

People not only go to festivals for the music, but also to meet new people. Although that’s sometimes harder as you think. That is why Heineken used personalized QR codes which people could stick on themselves. A perfect Ice Breaker! “You want to see my QR?”

Eugeniy Danilov is a Russian copywriter who wanted to work in one of the big international ad agencies. But there they only hired people that won an award. So Eugeniy decided to sell himself as a Cannes Lions Grand Prix. So agencies could buy him, to win an award in the future.



Copywriter: Eugeniy Danilov
Agency: Unknown
Country: Russia

Who’d have known that Santa was into technology? This new commercial shows Santa using Siri to ask for directions, to see what the wheather is like and mining his messages for his ‘Naughty and Nice List’.
Cool detail: the names who appear in the commercial are people working in TBWA Los Angeles, the agency of Apple.
Click read more to see the video.

Can You Serve is an eight part reality TV show dealing with customer service. To promote their second season, the show set up a machine containing over ten thousand $1 coins which gives a tip for every like their page gets. Reminds us of an other interactive billboard made by BBH Singapore!