Visa has released a new kind of credit card, the Black card. They’ve made this amazing commercial to promote it. The star of the spot is Donna Feldman, but that’s not the only special thing about it. After the jump you can see the making of the spot, remarkable is the way it has been filmed by director Curt Morgan. Some parts are filmed at 1000 frames per second!
Visa is sponsoring the Pompeii exhibit at the National Museum of New Zealand. To raise awareness they greeted visitors at Wellington Airport with a lava flow that ran around the baggage carousel. We’ve seen usage of this medium before, but this is again a fantastic way.
American Express is highlighting the benefits of their Charge Card with “Don’t Take Chances. Take Charge”. The advertising campaign uses images of everyday objects with happy or sad faces. The campaign is designed to illustrate how the Amex charge card can help customers protect themselves and their purchases.
Besides a television commercial used it in print advertising in national newspapers and an interactive online social media part at takecharge.com