Creative Criminals


Homecenter: The Man who gave everything away

Posted by Bert Callens - Category: Online

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Homecenter is big chain in Latin America that sells furniture, cutlery and many other stuff for houses. In March a new store will open and one of their employers found a way to promote it. Juan Miguel Cure decided one day to give everything from his house away.


Hudson Urban Bicycles: 365 days in the life of a bike

Posted by Bert Callens - Category: Ambient

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Last year, Red Peak Branding conducted a unique urban experiment for Hudson Urban Bicycles. On January 1, 2011 they chained a fully loaded bike – bells, basket, lights and more – to a post along a busy Soho street. They took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes.


Yes Quit: Lung billboard

Posted by Bert Callens - Category: Billboard

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This is a remarkable billboard made for Yes Quit, a non-profit organization helping people to stop smoking. Every two weeks the lungs would be repainted as if they were getting healthier. in the end the simple yet clear message “Quit smoking, get healthier”.