Creative Criminals


Domino’s: Facebook

Posted by Bert Callens - Category: Online

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When reaching 8 million fans on Facebook, the pizza brand decided to thank all those fans. This by using its namesake domino logo. 7 specialist accepted the challenged and made a huge domino stack with over 50.000 dominos.


Grey Poupon: The Lost Footage

Posted by Bert Callens - Category: TV & Cinema Film, Vintage

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In 1981, one man gave another man a jar of Grey Poupon, a brand of Dijon mustard. But one man, deemed to give it back. You thought you knew the whole story, but you are egregiously mistaken.” That’s how the trailer for a new Grey Poupon ad was aired during the Oscars. Crispin Porter + Bogusky made a 2 minute short vid of the old ad, with car chases and some more action..
Click read more to see the old ads from the 80’s!


Sony: Soda Stunt

Posted by Bert Callens - Category: Outdoor

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Delivering waterproof smartphones – secret agent style. During the opening weekend of James Bond movie Skyfall, Sony Mobile carried out a stunt in true undercover manner to promote the waterproof smartphone Xperia acro S.


Domino’s: Pizza Vehicle

Posted by Bert Callens - Category: Online

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At Domino’s they believe they’ve worked hard to make their pizzas better than ever. Now they want to create a better way to deliver them. Together with Local Motors, and their talented online community of car designers, they will make the ultimate pizza delivery vehicle.


Scania: Driver competitions

Posted by Sander Janssen - Category: Ambient

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The Swedish truck manufacturer Scania created a competition for truck drivers. The goal is to find the most skilled driver in the world. This 3 minute movie (a bit too long in our eyes) shows a Peruvian truck driver proving his skills. Lovely idea from Scania to get more involved with it’s customers.


Climate Reality: It gets messy

Posted by Bert Callens - Category: TV & Cinema Film

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Climate change is not your fault for the car you drive, the lights you turn on, or the food you eat. The climate crisis is our problem. That’s why the Climate Reality Project is bringing the facts about the climate crisis into the mainstream and engaging the public in conversation about how to solve it. To promote their new campaign they made this cool video ‘The denial hits the fan..’


SAS: Up for Grabs

Posted by Rindert Dalstra - Category: Online

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This online Facebook campaign was created for Scandinavian Airlines. Users had to change their profile picture to one of the destinations they want to go to. A matching image had to be uploaded to their wall. The most creative images would win the trips. Unfortunately the capaign was against the Facebook advertising policy.


Domino’s Pizza: Oh yes we did!

Posted by Bert Callens - Category: Online, TV & Cinema Film

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This is a brilliant campaign for Domino’s Pizza. It is a sort of parody on every pizza-commercial you see. Its latest effort solicits user-generated content of its pizza for use in ads. The company is making a pledge to stop manipulating its pizzas for ad photos.