Many children are left without a father or a mother due to the political conflicts all over the world. Unicef made this stunning advertisement in 2006 to support Foster Care Project for Children with the slogan: “Every child needs a family”.



Company: Unicef
Agency: Unknown
Country: Croatia

Stating the truth is often the first step in solving the problem of sexual harassment…

PROBLEM: Most people do not realize that non-physical violence is also a form of abuse. Even if the recognize it, they do nothing about it. Unwanted verbal or physical behavior of sexual nature often leaves invisible consequences.
SOLUTION: To prevent the violence and alarm the audience people need to speak about the problem – BRING IT TO THE LIGHT OF DAY.

I love the interactiveness is this campaign, but I have one question… Does this work when there is no light behind this page? What if you read the paper in a normal way and just have more pages behind this one? Nevertheless its a great idea!



Company: Women’s room
Agency: Imago reklamna agencija, Zagreb
Country: Croatia

This is the second part of the campaign made by Amnesty International Croatia.
It shows two toy soldiers doing an execution. These acts have become a part of daily life in Somalia, many times children are witnesses to these murders. Sometimes even child soldiers perform executions..
“In the eyes of a Somali child, war is barely a game.”



To see the first part of the campaign made by Hype,

Company: Amnesty International
Agency: Hype
Country: Croatia