A simple visual can say more than a thousand words. Well this great print for Crossword audio books really does the trick. A book folded open, combined with a reflection on the table, looks like lips. Very smart.
Ogilvy Brazil targeted retirees where they spend plenty of leisure time in this clever effort for Brazilian department store Magazine Luiza. The agency purchased a square in one of the country’s most popular newspapers and crossword mags and contributed a special clue that informed them of a special service offered by the store. This is an effective way of getting your target consumer market to write your brand’s name. It is clear, simple and interactive.