Creative Criminals

Jon David Gruden, a former head coach and currently a commentator on ESPN is presenting the new commercials for Corona, which is linking itself to American Football. In the commercials he guides us through a series of animated spots explaining what every team is about.
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The approach to this campaign isn’t that innovating and the budget is clearly not that high. But you can’t deny that it’s a funny commercial. Especially the cop sitting in the passenger seat is brilliantly casted for the part.

With the slogan “Termites eat 24 hours a day” the container with wood in it looked like a giant French Fries box. This ambient would have even been better, although most likely illegal, if the wood had real termites in it.

Terminix is a pest control service that delivers termite control, flea control, and much more. To show that roaches can bring certain diseases such as E.Coli into a house, Publicis Dallas came up with this special billboard. 5,000 live cockroaches were put into a squirming display. It reminds us of the Plan Bee Billboard
Funny fact; every 15 minutes the billboard had to turn towards the shade for the roaches not be burnt by the sun..