Creative Criminals


Metro: Dumb ways to Die

Posted by Bert Callens - Category: Online

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Trains are dangerous. If you do not watch out around them, you can die. And that is a dumb way to die. Thats the message behind a new commercial for the Melbourne’s Metro Trains. With a catchy song and a cool simple clip, they managed to show the cutest little death animations you’ll ever see. This is a hit!


Shell: Pedestrian Ghost

Posted by Bert Callens - Category: Ambient, Outdoor

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Ukraine is the worlds’ most dangerous place for pedestrians because of cars driving too fast. Shell wanted to make drivers aware of this fact and invented the ‘pedestrian ghost‘. They built in a mechanism on some Ukrainian roads where speeding cars were confronted with one of these ghosts.. Result; a lot of free PR.


McFarland: Pissalyzer

Posted by Bert Callens - Category: Ambient

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There are a lot of non-profit campaigns to make people aware that drinking and driving don’t go to well together. But this campaign is by far one of the most creative so far. The ‘Pissalyzer’ is a little black square installed in the urinals. If you pee longer than about 25 seconds (the average, supposedly, if you’ve drunk one pint of beer), a message magically appears in the box recommending that you take a cab home.


Aides: Smutley the Dirty cat

Posted by Bert Callens - Category: Animation

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Meet Smutley the Cat, a sex-crazed cartoon feline that humps just about everything in sight. If an animal has a pulse, Smutley will have sex with it and totally ignore using protection..
‘Protect Yourself’