Creative Criminals

iStrategy

Metro: Dumb ways to Die

Posted by Bert Callens - Category: Online

1 comment

Trains are dangerous. If you do not watch out around them, you can die. And that is a dumb way to die. Thats the message behind a new commercial for the Melbourne’s Metro Trains. With a catchy song and a cool simple clip, they managed to show the cutest little death animations you’ll ever see. This is a hit!


Shell: Pedestrian Ghost

Posted by Bert Callens - Category: Ambient, Outdoor

0 comments

Ukraine is the worlds’ most dangerous place for pedestrians because of cars driving too fast. Shell wanted to make drivers aware of this fact and invented the ‘pedestrian ghost‘. They built in a mechanism on some Ukrainian roads where speeding cars were confronted with one of these ghosts.. Result; a lot of free PR.