Creative Criminals

Guinness wanted to become more relevant by its target group and get talked about in bars. They created the Guinness QR cup and distributed them to bars. When the glass was filled with Guinness, it revealed a QR-code. People could then scan it, tweet it and share it with their friends..

Frieze Films’ Rob Malpage directed this 3D cinema experience for Mercedes Benz to illustrate its Night View Assist feature. This is an awards version that shows a 2D playout of the 3D advert as well as the actual cinema experience.