Steve and Matt discuss dinner plans on the phone. And even though they are in different places, Vonage high quality sound makes them feel as though they are very close to each other. Almost as if there was no phone at all and they were right on top of each other.
Posted by Rindert Dalstra on February 6, 2010 No comments yet
“Journey” provides the viewer access they normally don’t get to the game-day experience. It provides them a rare peak into each of the 3 stages of the game the before, the during and the after and will highlight Gatorade’s G Series. It is A new line of products based on the latest science and created in collaboration with the world’s greatest athletes to provide fuel, fluid and nutrients before, during and after activity.
The film is a creative collaboration with NFL Films and Smuggler director Henry Alex Rubin. The spot is voiced by Grammy-award winning artist and actor Common (Terminator Salvation and American Gangster) and features footage from the 2010 playoffs. The :90 spot will air during the Super Bowl pre-game show on CBS as well as on ESPN and NFL Network following the game.
Posted by Rindert Dalstra on February 3, 2010 No comments yet
PepsiCo Inc is looking to freshen up the image of its soda and pledges to pay at least $20 million USD (14. 5 Million EUR) for projects people create to “refresh” their communities. The soft drink will have a heavy social media presence as consumers list their projects online and vote on the winners.
The music that goes along with the commercial to promote the project is by The Black Eyed Peas – One Tribe.
Posted by Rindert Dalstra on January 24, 2010 No comments yet
The “I’m Good” as for Pepsi Max feature several men exclaiming “I’m good” after experiencing a painful injury. The commercial ends with the tagline: “Pepsi Max, the first diet cola for men.”
The ad was shown during the first quarter of 2009 Super Bowl on February 1.
Posted by Rindert Dalstra on January 9, 2010 No comments yet
At the Miami fashion week, skin and beauty care company, Nivea promoted their skin care product called ‘good-bye cellulite’. They placed sofas which were half tufted, meant to illustrate the “cellulite”, while the other half was really smooth. Of course this was done to show what happens when you use Nivea’s “goodbye cellulite” lotion.
Everybody knows Snickers. You know what it is, how it tasts and how it looks like.
Together with TBWA/Chiat/Day they’ve placed all over New York billboards (and also in the subway) with funny slogans written in the lay-out of the Snickers’ logo.
They didn’t even put their brand name on those posters as people knew that it’s from Snickers..
Talking about brand recognition..