Non-profit campaigns often tackle a too serious tone in their messages. However, this short film of DDB Los Angeles has this certain irony tone in this ‘mockumentary’. It shows the life of a plastic bag, from its birth to where it will gradually die away..



Company: Heal the Bay
Agency: DDB, Los Angeles
Country: USA

The Breast Cancer Foundation in Singapore used the art of body painting to remind women about the dangers of breast cancer. “Are you obsessed with the right things?” A lot of women are more obsessed with a pimple then they are concerned about breast cancer. By purchasing a Pink Ribbon you can show your support.

Company: Breast cancer foundation
Agency: DDB Worldwide, Singapore
Country: Singapore

Why don’t we give the designer of this an award right away? When you close the shopping bag it creates the effect of losing weight.



Company: GNC
Agency: DDB DM9JaymeSyfu, Manila
Country: The Philippines

It looks like a skinny week in advertising, there are not a lot of good campaigns released this week. Or not at least good enough to share with you. That’s why we’ve been digging some archives and found this older spot for Volkswagen.

Company: Volkswagen
Agency: DDB
Country: Canada

Diesel is currently running their newest campaign “Be Stupid” worldwide. It encourages the consumers to be stupid, as smart isn’t cool. This campaign is executed in Germany and wanted to show the ridiculousness of spending so much time on social media. On a festival day in Dusseldorf they’ve created a concept called “FacePark” where people could waste their time instead online, in the park.
“Smart is Digital, Be Stupid”



Company: Diesel
Agency: DDB, Düsseldorf
Country: Germany

Volkswagen introduces the five star safety rating of the VW Golf. These three print advertisements tie the “Less Danger to You” tag mine to a moose surrounded by takeaway food boxes (more late nights for us), a rock surrounded by waste paper bins (more brainstorming for us) and a tree surround by coffee cups (more meetings for us).

Company: VW
Agency: DDB, Düsseldorf
Country: Germany

CNN Turk presents its coverage of current news as the place the reporters go to for information, in “Cameraman”. Reporters with microphones line up to interview a CNN cameraman.



Company: CNN
Agency: DDB, Istanbul
Country: Turkey

This non-profit campaign definitely nailed it. A shark can be frightening, but a world without them is even more frightening. Maybe this is a little reference to BP as well.

Company: WWF
Agency: DDB&CO., Istanbul
Country: Turkey

Bosch VitaFresh refrigeration technology keeps vegetables, fish and meat fresh for extremely long periods. They promoted this technology with fresh Stone Age meat packs in German Supermarkets. You could “buy” tender sabre tooth fillets, juicy dinosaur legs or fresh mammoth steak. Watch the movie after the break.

Company: Bosch
Agency: DDB, Berlin
Country: Germany

This ambient for Volkswagen is pure fun. Volkswagen launched a new initiative called Fast Lane. Fast Lane is dedicated to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it all up a little. And that’s precisely what Volkswagen did in this campaign.
At the Alexanderplatz in Berlin they’ve installed a slide to enter the subway, in a supermarket they attached skateboards to shopping carts to make them go faster and they’ve turned an elevator into the launch platform of a space ship. This is just fabulous!
You can find the two other examples after the jump.

Company: Volkswagen
Agency: DDB, Stockholm
Country: Germany