Creative Criminals

Don Quijote de la Mancha and his loyal servant Sancho Panza star in this commercial to promote an e-book of Cervantes’ world famous novel.

The shoulder poke is used to communicate Volkswagen’s Side Assist in the most simple way. To explain the technology that warns drivers of the presence of a vehicle in their car’s blind spot, they tapped pedestrians on the shoulder. By doing this they were warned that someone was about to pass them. Finally, they handed out the flyer with the message “A signal when you don’t see anything”.

The Polo nowadays represents Volkswagen’s original brand ethos of “democratizing innovations”. In a Polo you get innovations that were otherwise reserved for drivers of luxury cars. To demonstrate how the Polo Principle worked in an engaging way, Volkswagen decided to democratize one of the most hyped technologies in recent years, the 3D printer.

This great iPhone app was developed for McDonald’s Australia. You can scan your food and see directly in 3D where the ingredients came from. It seems like a lot of fun.

DDB, Amsterdam created this catchy piece of advertising where a dog mimicking a Volkswagen.

Polowers, are Polo Followers. The Polo is a popular car amongst young people. DDB Spain therefore developed a strategy in social networks aimed to convert the brand in the first topic of conversation on Twitter for a day. The campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second.

Ever wore the same dress at a Christmas party? Well no worries someone does, just use your lasereyes to take down your competitor. Funny video for Harvey Nichols, the popular British retailer.

Apparently the popular men deodorant Axe also has a downside, women well never leave you alone once you sprayed Axe all over your body. Can be annoying after a while, since men also need their private time to game and do sports. But now Axe found a solution to that particular problem..

We’ve all been there: you’re searching for a parking spot and the only available space is an extremely difficult one to park in. This is smartly illustrated in these 3 visuals. Would you take the risk?

The Canadian Tourism Commission invited Canadians to capture their country on film. The resulting footage was used to create an anthemic video inviting travellers around the world to visit Canada.