Belgian public transportation company ‘De Lijn’ has launched a large scale guerilla campaign. In all big cities they attached passe-partouts on existing event posters. With them goes the text: whatever you are planning tonight, also plan your transport. There is also an interactive part to this campaign. Organisers of events can promote their event on real buses of De Lijn. They just have to upload their poster on this website.

The Belgian public bus transport company “De Lijn” proves it’s better to travel in groups. These great animation films were created by Duval-Guillaume Antwerp, they show the way to do it using some cute animals.





Company: De lijn
Agency: Duval-Guillaume Antwerp
Country: Belgium