Axe, known for its seductive fragrances and packaging, has over the years established itself as one of the leading male grooming brands in the world. The use of this nontraditional media through towels is a technique that needs no words at all.

Company: Axe
Agency: Lowe Mena, Dubai
Country: United Arabic Emirates

Axe, the world most famous deodorant always has ‘erotic’ comercials. One time there is a chocolate man, being eaten by hungry woman, the other time a naked guy starts to dance in front of a fitness class, full of (coincidentally) beautiful ladies..
But it never gets old.. They still know how to make people laugh.

I’ve never saw a print ad of Axe before, until now.
Not so long ago Axe developped a small tube of deodorant that you can always take with you.
Of course it is the same connotation: if you spray Axe, you will definitely score.. Another brand would never get away with this, but Axe does..

Company: Axe
Agency: BBH
Country: United Kingdom

Axe Temptation gives young men hope that they can get any girl. The fragrance “Destiny” is totally fair depending on who you ask. A young man and a young woman live parallel yet very similar lives, however they have never met eachother and it seems that destiny will bring them together. Unfortunately the guy is not wearing the Axe. “So sorry Destiny. The power of Fragrance.”



Company: Axe
Agency: Ponce, Buenos Aires
Country: Argentina

Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.



Company: Rexona
Agency: Lowe Ginkgo Montevideo
Country: Uruguay

This is a cool idea for AXE. One is suitable for general audiences. The other one is not.
During the night this poster reveals the zone that’s not suitable for the day. The other one uses sms “To complete this ad send Axe to 2345 after 9pm. New Axe Day&Night.





Company: AXE
Agency: Lowe Ginkgo, Montevideo
Country: Uruguay

I always liked the arrogance in the new AXE ad’s. Everybody knows it doesn’t work, but yet everybody is surprised when they release a new ad. This one’s again quite original.



Company: AXE
Agency: Lowe/SSP3-Bogotá
Country: Colombia

I came across this Axe deodorant advertisement a few times already. I have decided to post this advertisement not because it genius but just because of its female beauty. You must admit the girls look good, do not hesitate to click on the images to look closer.

Company: Axe
Agency: Ponce
Country: Argentina

Check out how these guys seduce the most beautiful women..
Damn you Axe for giving us false hope!



To see the two other clips,

Company: Axe
Agency: Unknown
Country: Indonesia

This advertising campaign is probably a fake one, but it’s still a really cool idea!
Got to give credit to the ones making this.
And you have to admit, a different girl a day…. that’s not bad at all!

Click on the image to see it in full size



Company: Axe
Agency: When Gee, Seoul
Country: South Korea