Creative Criminals

iStrategy

Corona: Save the beach

Posted by Sander Janssen - Category: Online
  • Company: Corona
  • Agency: JWT
  • Country: Spain

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How to avoid people from polluting the beach? Well the idea is simple, just start out from a universal truth. People love setting their desktop backgrounds to beaches, but they keep it really unorganized as well. With the “save the beach desktop” you can avoid this and keep the beach clean without even realizing it. This is definitely a great example of the use of new media!


Intel: The Chase

Posted by Rindert Dalstra - Category: TV & Cinema Film

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Intel launched an action-adventure video titled “The Chase.” The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop. It was made to promote the 2nd Generation Intel® Core™ i5 processor.