Diesel is currently running their newest campaign “Be Stupid” worldwide. It encourages the consumers to be stupid, as smart isn’t cool. This campaign is executed in Germany and wanted to show the ridiculousness of spending so much time on social media. On a festival day in Dusseldorf they’ve created a concept called “FacePark” where people could waste their time instead online, in the park.
“Smart is Digital, Be Stupid”
Posted by Bert Callens on September 27, 2009 No comments yet
Meet Quique, he was born in Rosario, Argentina on the 20th of June, 1982.
Quique is a medical wonder, because he was born without a body. Doctors always said that it would be impossible for Quique to transplant his head on a body, but because of modern technology doctors give him a new chance..
Now he’s searching for someone that is willing to donate his body! Check out his website!
This movie is made for Diesel to promote it’s new helmets. The guy who came up with this idea must have a lot of perseverance. Imagine if you would be the manager of Diesel and someone of your team would say “Hey, to promoto our helmets, let’s make a campaign about somebody without a body..”
Two days ago bert posted a really cool campaign that won at the Cannes Lions last year.
This made me think of another campaign. It is a controversial print campaign from Diesel, they launched it in january 2007, and it won a silver lion in the category print at the Cannes festival two years ago.
In this campaign Diesel continues it’s strategy by provoking discussion of serious social issues, and adding a hint of irony to it. I do not think these images need any explanation…
To see the entire print campaign click on the Continue button, it’s definitely worth it!
Germany
Spain
France
