Creative Criminals

Artist, Carlos Regazzoni made an art intervention in a mural piece consisting of boxes containing the first 306 jerseys of the new Nike model for the Summer Soccer Tournament. In this great artwork, made on the box lids, one can see the image of La Bombonera stadium, in purple color strokes.

Once the artwork was completed, it was divided into 306 small art pieces, unique and unrepeatable, identified by a single number beside the artist’s signature. Additionally, inside the boxes, and together with the new Boca Juniors jersey, 4 postcards made by the artist were included: One telling the soccer club history, two giving an account of the inspiring sources and techniques for doing the artwork, and a fourth one referring to the features of the limited-edition Summer jersey.

Here’s an idea for agencies way to stand out between competitors; Send potential advertisers, human parts.. This campaign is made by Der Doctor Guerilla, an agency specialized in, yes guerilla.. And I bet that they’ve attracted the attention of all recipients.

The casefilm is just horrible to look at, but the idea of this campaign is simply genius. Now a days movies are being downloaded for free and most of them are downloaded illegally. Video rental store are the victims since they see their sales drop. Cine 24 Horas in Brazil came up with a nice low budget campaign to boost their sales again.