Creative Criminals


Optifog: Doggystyle

Posted by Bert Callens - Category: TV & Cinema Film

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Here’s a funny video for Optifog, a product taking care of foggy glasses. Every guy or girl with glasses has the same problem. When walking outside when it’s cold and entering a warm place, your get ‘glass-fog’..
Click read more to view the rest of the Optifog ads.



Mercedes: Dirty Cover Letter

Posted by Bert Callens - Category: Direct Marketing

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“Before you can work for a company, you’ve got to apply for a job. And that means; writing a letter”. Mercedes therefore came up with this crazy idea. They’ve put a motivation letter on the tires of a Sprinter, got some ink (mudd) and ‘drove’ the letter onto pieces of paper. The letters would then be sent to various companies with the link where they could check how the letter was composed.. Genious!