The concept for this campaign is really cool. “If your short attention span won’t allow you to read this entire ad, have we got a film festival for you.” Most of you will probably think the text (which you won’t read) makes no sense at all. Well you are wrong, the copywriter did a serious effort to keep it interesting for the people who DO want to read it.



Company: Worldwide Short Film Festival
Agency: Doug & Serge
Country: Canada