Six out of ten girls are ashamed of their bodies. To raise awareness on the important issue of girls’ low body image, Dove built a huge folded billboard in Tel Aviv’s biggest square. This great billboard invited mothers to join the conversation.
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, they decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.
Make sure you turn on the subtitles before you watch this ad, unless you speak Portuguese that is. And prepare yourself for an utterly absurd commercial. This guy washed his hair with women’s shampoo and the strangest thing happened.
After years of celebrating real beauty and helping women find happiness in how they look, Dove decided to try something different. For the first time, they spoke directly to those responsible for manipulating our perception of beauty: art directors, graphic designers and photo retouchers. Doing this in a place only they could be reached, through Photoshop.
Dove believes that there is “true beauty” in every woman, in a variety of forms, shapes, and ages. And according to them this type of beauty has no single queen! Therefore, in light of the annual Beauty Queen pageant held on International Women’s Day, Dove created a counter-move, entitled “Beauty Does not Have Just One Queen.” where all women could shine on an outdoor billboard..
Today I came along a commercial made for Dove, well known for its cosmetics products. It has been several years since I have seen this commericial. Many of you still remember will still remember this superb ad but did you know that there was made a spoof of this commercial for Foster Farms.