Creative Criminals

To bring the Hamburg Philharmonic Orchestra and classical music back to life the Orchestra created Acousticons. The first ever messenger app that emotionalizes textmessages with music. Great idea since youngsters spend hours a day on their smartphones.

There is a thin line between this commercial and soft pornography. It’s not a very smart or strategic commercial, but people who love to watch beautiful women will definitely find what they are looking for. Very playful for a lingerie advert.

Well this is a little overconfident, but they’ve surely kept it clean and simple. Probably not the best ad to show to you wife when you want to buy a new Saab but it will surely turn a smile on the face of men.

To announce the launch of Ariston’s new range of washing machines and let people experience what it feels like to be inside a washing machine, Ariston designed a giant walk-in washing machine installation – complete with video projection, vibrating floors, jets of water and bubbles. The installation which welcomed over 10,000 people, let people experience something that is part of their daily routine from a whole new angle!

To launch Season 3 of the HBO series True Blood, DRAFTFCB Auckland created the ‘I Am Vampire’ website. We invited fans of the show to visit, register themselves as vampires and tell their story. We then created a full-page press ad, listed all the names of our registered vampires and wrote customised birth/death notices for them. Each of the names were actual fans -or freshly turned fang bangers- who, much to their delight, discovered their sinister new identity in the national newspaper.

Wong Dog Food, a dog food manufacterer in Peru, has created an orgininal ambient campaign. The objective of Wong Dog was to present a new line of dog food with full Vitamins. To emphasize the vitamin part, they searched a place where a lot of dog owners were walking. In a busy park they than let some dogs walk around with on their leash, a arm hanging…

“There is more to watch in HDTV”.
If you click on the images, you’ll notice a certain detail which the people with no HD-TV, are not able to see.. Sky TV and Giovanni + Draftfcb took famous scenes from ‘The Shining’ (Jack Nicholson), ‘The Godather’ (Marlon Brando) & Rocky Balboa (Sylvester Stallone).

In São Paulo 3 million people take the subway every day. Perfect for an advertiser to reach as much people possible in this distinct place. But the way you advertise is also extremely important..
Vending machines in subways usually offer you nothing else but some chocolate bars and soft drinks. Fundação Abrinq, an human right organization, putted on one row of different vending machines in the city pictures of children holding cards of $ 1.00, $ 2.00 and $ 5.00.
On the picture it said: “With your help we can get these children of the streets”.

When you eat beans it can have some unpleasant consequences for your body, this can be even more unpleasant for people standing next to you…. The only solution is a good air refreshner.
Oust placed their cans of air freshner next to the beans in a supermarket, so you can buy both of them in one time.

Everybody knows the world famous cookie Oreo and that you should dip it in milk. With this idea they put a giant Oreo on a elevator and each time that it got to the first floor it looks like it was dipped in to a glass of milk. There is even a guy that rubs his stomach if he sees the Oreo coming down.