Public transport in Cape Town, South Africa is unreliable and unsafe at the best times, and so people who go out for a night on the town often take chances by driving under the influence of alcohol. It was these individuals that Rikkis, the city’s iconic door-to-door taxi company, wanted to focus on. Being a young and dynamic brand, they wanted to promote their service in an unusual way.

Posters were displayed in restrooms of popular restaurants, bars and clubs where the company’s direct-line phones are installed. The posters specific positioning brought the concept to life because when viewed in the reflection of the mirrors above the washbasins, they gave the consumer the impression that they were posing for a police mug shot. This turned out to be an engaging way of offering a simple alternative to breaking the law.



Company: Rikkis
Agency: DraftFCB
Country: South Africa

This print ad for Lego won the grand prix at the 2006 Cannes Lions International Advertising Festival. At first it’s not really clear what the point of this ad is, but in fact it speaks to everyone’s imagination. With just a couple of Lego blocks a whole story can be created. The huge space also suggests the possibilities are endless when you work with Lego.



Company: Lego
Agency: FCB, Johannesburg
Country: South Africa

This is a nice print ad for Mini, implying the Mini is so agile it can turn between these cones without any problem.



Company: Mini
Agency: DraftFCB
Country: Argentina

Imagine this: you order a pizza and the delivery boy arrives at your door before you can hang up the phone. This idea is fantastic.



Company: Pizza Hut
Agency: DRAFTFCB Thailand
Country: Thailand

True Blood is an American television series about vampires, and this is such a simple but genious idea to promote it.



Company: True blood
Agency: DraftFCB, Auckland
Country: New Zealand

To promote it’s annual support of Earth Hour the WWF worked with Zoom media to create specially designed illuminated washroom boards to run in Toronto. From a certain distance, the board featured a nighttime skyline of the city. As a person approaches the board the skyline goes dark an the message appears.



Company: WWF
Agency: DraftFCB, Toronto
Country: Canada

A really cool image to promote last “earth our” organised by WWF. The ad proves it’s not always necessary to use serious images for events like this. Either you like this image, or you absolutely don’t. I believe it’s a funny way to promote a really important event.

Company: WWF
Agency: DraftFCB, Toronto
Country: Canada