Tropicana: Brighter Mornings

Rindert Dalstra — Wed, 03 Mar 2010 18:29:53 +0000

On January 8, Tropicana brought sunlight to Canadian city Inuvik, Northwest Territories which doesn’t have any sun for several months. A helium balloon producing over 100,000 lumens was hanging above the town.

The event has been turned into a campaign, entitled Brighter Mornings or Brighter Days, which was launch after the Olympic closing ceremonies last Sunday. The campaign launched its new brand Tropicana Essentials Orange Juice.

Company: Tropicana
Agency: BBDO
Country: Canada

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Gatorade: Journey

Rindert Dalstra — Sat, 06 Feb 2010 19:56:49 +0000

“Journey” provides the viewer access they normally don’t get to the game-day experience. It provides them a rare peak into each of the 3 stages of the game the before, the during and the after and will highlight Gatorade’s G Series. It is A new line of products based on the latest science and created in collaboration with the world’s greatest athletes to provide fuel, fluid and nutrients before, during and after activity.

The film is a creative collaboration with NFL Films and Smuggler director Henry Alex Rubin. The spot is voiced by Grammy-award winning artist and actor Common (Terminator Salvation and American Gangster) and features footage from the 2010 playoffs. The :90 spot will air during the Super Bowl pre-game show on CBS as well as on ESPN and NFL Network following the game.

Company: Gatorade
Agency: TBWA\Chiat\Day Los Angeles
Country: USA

Creative Criminals » Drinks

Tropicana: Brighter Mornings

Gatorade: Journey