Creative Criminals

Ukraine is the worlds’ most dangerous place for pedestrians because of cars driving too fast. Shell wanted to make drivers aware of this fact and invented the ‘pedestrian ghost‘. They built in a mechanism on some Ukrainian roads where speeding cars were confronted with one of these ghosts.. Result; a lot of free PR.

They say that people could see their whole life flash before their eyes with a near dead experience. Absolut Vodka asked the question “If you saw your life flash before your eyes, would you change the way you live it?” The company thinks so, and to ensure people don’t get behind the wheel drunk, they introduced tool that gathered all kinds of pictures and important events from Facebook and putting them in a video..