Puma launched a new integrated campaign called PUMA Social. This campaign is not directed at sports enthusiasts, but it honours the After Hours Athlete. An ‘After Hour Athlete’ is only interested in the playfulness in after hours sports, examples are ping-pong, bowling, foosball. The matching copy is really nice: “When last call calls, don’t answer. Here’s to the after hours athlete, pumasocial”.

Company: Puma
Agency: Droga5, New York
Country: USA

If you can point out one thing in the advertising world that irritates people and put Marketing & Advertising in a bad daylight? Well than most of you would say: Ads regarding cleaning products. And I agree!

They’re all the same. Some of them use animation and the other ones use the ’spray-it-here-and-everything-comes-off-in-one-wipe’-technique.
It’s funnier if a non-profit organization is making a parody of it..



Company: Method
Agency: Droga5
Country: United States