Creative Criminals

iStrategy

Absolut Vodka: Life

Posted by Bert Callens - Category: Online

2 comments

They say that people could see their whole life flash before their eyes with a near dead experience. Absolut Vodka asked the question “If you saw your life flash before your eyes, would you change the way you live it?” The company thinks so, and to ensure people don’t get behind the wheel drunk, they introduced tool that gathered all kinds of pictures and important events from Facebook and putting them in a video..


New Zealand Government: Drunk Cooking

Posted by Bert Callens - Category: Ambient
  • Company: New Zealand Government
  • Agency: M&C Saatchi
  • Country: New Zealand New Zealand

0 comments

Apparently drunk cooking is a new trend in New Zealand. After going out, many like to eat something before going to sleep. However, many people burn themselves while doing so, and the government of New Zealand decided to place interactive urinal-stickers to make people aware of the dangers..


Movia: Party

Posted by Sander Janssen - Category: Online, TV & Cinema Film
  • Company: Movia
  • Agency: Bocca
  • Country: Denmark Denmark

2 comments

If you click on the image below you can see a very cool short movie for the Danish public transportation company Movia. The video can be cut into short commercials as well. On first sight the video doesn’t seem very special but when you roll over the video with your mouse you can see an alternate version. The normal version you see is what happens in these peoples minds, but when you move your mouse on the screen a sphere will appear and show you what is happening in reality.


McFarland: Pissalyzer

Posted by Bert Callens - Category: Ambient

0 comments

There are a lot of non-profit campaigns to make people aware that drinking and driving don’t go to well together. But this campaign is by far one of the most creative so far. The ‘Pissalyzer’ is a little black square installed in the urinals. If you pee longer than about 25 seconds (the average, supposedly, if you’ve drunk one pint of beer), a message magically appears in the box recommending that you take a cab home.


First floor bar: Drunken direction signs

Posted by Sander Janssen - Category: Outdoor

1 comment

OK this idea is rather absurd, people degenerating themselves by acting drunk and serving as a direction sign to a bar. It looks like they found some people to do the job anyway. At least it gives you a good laugh, and that’s why we’re sharing it.