Creative Criminals

Creative outdoor campaign by Dulcolax, the laxative medicine that is sold worldwide. They took an outdoor network and transformed it into giant empty toilet rolls, to show that their medicine helps when feeling constipated.

Cool idea from two Korean students. For Dulcolax, the laxative medicine, they want to make an outdoor advertisement showing a rollercoaster going through a billboard of a persons legs. That way it seems like the person is having a quick relief of constitution. Not sure if the advertiser is going to like this idea, but you have to admit it, it’s creative!

Pretty funny print campaign for Dulcolax, and a pretty strong laxative according to the ad.
The small detail they added is really great, you can see the different effects of taking one, two or three of these pills.
A shame though that they used a cork twice, ok it’s a different size but still there should be other creative possibilities.

In this ad, made by CBGrey Paris, you see some rats running away from something that happened in the sewer… What could this possibly be?
Click on the image to find out! (Don’t hesitate to zoom in, the quality of the ad is amazing..)