Posted by Rindert Dalstra on February 27, 2010 No comments yet
To promote an article in P Magazine about the daily life of women wearingburkas in Afghanistan, 127,000 of these printed bags were distributed a few weeks before the edition was published. The black bags were designed to look like a traditional burka dress, so that when a P Magazine was dropped into it, the girl on the cover would appear to be wearing the burka. The same effect was achieved with many other magazines. Translation on the bag: “Life through Burka”.
Posted by Sander Janssen on January 24, 2010 No comments yet
This billboard is a part of the sales promotion campaign of Alfa Romeo during the Brussels car fair. They’ve converted 50 bus stop shelters all around Belgium into walls on which people could put their car for sale. Because the new Alfa Romeo’s are so cheap they figured people would be wanting to sell their cars. The only risk involved with a campaign like this one is people putting their own Alfa Romeo’s for sale.
Posted by Sander Janssen on December 24, 2009 No comments yet
Duval Guillaume Antwerp has released a new campaign for Alfa Romeo, the campaign is called ‘Expedition 147′. It’s made for the upcoming car show in Brussels where Alfa Romeo wants to sell their 147 model at the lowest price possible.
To communicate the message Alfa Romeo literally went ‘deep’, they placed a billboard at the deepest point of the earth. In the Marianatrog near the island of Guam the ocean is 11000 meters (6.8 miles!) deep. The result of this campaign is a true documentary style video of the mission.
Posted by Sander Janssen on November 8, 2009 No comments yet
Belgian public transportation company ‘De Lijn’ has launched a large scale guerilla campaign. In all big cities they attached passe-partouts on existing event posters. With them goes the text: whatever you are planning tonight, also plan your transport. There is also an interactive part to this campaign. Organisers of events can promote their event on real buses of De Lijn. They just have to upload their poster on this website.
Posted by Sander Janssen on November 2, 2009 No comments yet
Today I couldn’t find any good campaign, that’s why I’ve been searching some archives. And I stumbled upon a great Belgian campaign for Carlsberg. Duval Guillaume Antwerp made this billboard to promote the new bottles for Carlsberg beer. And the promote the new bottles there is no better way than use the bottles themselves. Instead of using ink for this billboard, they wrote the text with bottles.
Posted by Sander Janssen on October 29, 2009 No comments yet
Duval Guillaume made a wrongly addressed mailing, on purpose of course. Everyone reveived a letter addressed to his or her neighbour. They counted on everyone to do what good neighbours do, namely go outside and put the letter in the neighbour’s mailbox. Like this everyone got some exercise. But that’s not enough to get in shape, that’s why the letter invited everyone for a free session at the HealthCity fitness center.
De Morgen is one of the leading Belgian newspapers. To promote their website, Duval Guillaume created this unique concept. They released a newspaper with 3 frontpages in a row! On the bottom of these pages you could see the message ‘The newspaper that constantly refreshes, demorgen.be’.
Posted by Rindert Dalstra on October 4, 2009 No comments yet
Scottex, owned by Kimberly-Clark manufactures toilet paper. This print advertisement suggests that their Maxirol is very strong that prisoners can use it to escape. The Slogan that goes along is: “Maxirol toilt paper. Extra long. Extra strong.”
Posted by Sander Janssen on June 28, 2009 1 comment
Duval Guillaume Antwerp seduced the Cannes jury again. This year they won a bronze Lion with the Komatsu direct mailing campaign.
Komatsu is a brand of heavy construction machines, in Belgium they don’t have a lot of clients. With this direct mailing action they wanted to get 5 new big key clients for Komatsu. They dropped the envelope in the mailbox of these 5 companies, but not in an ordinary way. They used a big Komatsu machine to do this. Talking about extreme precision?
MTV’s ‘Staying Alive’ started in 1998 and is now one of the world’s largest, youth focused, HIV and AIDS prevention campaign. This is a multi-media campaign that consists of documentaries, public service announcements, youth forums and web content produced for young audiences worldwide.
These prints are made by Duval Guillaume Antwerpen.
Like you can see these are private bodyparts of a man and woman, were names are written instead of pubic hair..
Belgium
