Creative Criminals

De Opvoedingslijn is a Flemish advice hotline for parents with out of control kids. This spring, women visiting the ladies’ room of a design hotel heard embarrassing sounds. They were all guessing what exactly happened, but the plot was totally unexpected.

With this campaign Stop The Traffik wants to make people aware that a lot of these girls are victims of human trafficking and end up in prostitution against their will.

This campaign is from the Opvoedingslijn, a Flemish advice hotline for parents with out of control kids. Problem: Belgian parents still think they can handle their difficult kid alone. But what to do if your kids starts singing Christmas songs like these ones..

You gather 148 bikers into a cinema and leave only two seats in the middle available. This provides us with great footage of unexpecting couples who buy the tickets for these two free spots. Do they make the right choice and leave? Or is it the right choice to gather all their courage and take place between these bad boys? If they make the right one it calls for a Carlsberg. This campaign was made in collaboration with the Belgian production company Monodot.

Remember this campaign from the Flemish public transportation company De Lijn? Well now after two years they are coming with a sequel to it, this time ants are working together to conquer an anteater.

Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women. This inspired women’s magazine Flair to develop the Flair Fashiontag. The Flair Fashiontag is a Facebook application: instead of tagging people, you can tag people’s clothes or accessories and ask them where they got them. All fashiontags are displayed in a Facebook gallery, the best are published in the weekly magazine Flair.

“New York Streetnames”, a fundraising idea for the homeless of New York, has been entered for the Cannes Lions Good Work Competition, a new category awarding proactive ideas for Non Profit Organisations. Five winners will win a trip to Cannes, including a free flight, six nights’ accommodation and a full delegate pass to the Festival. This video was entered by the Belgian advertising agency Duval Guillaume. Check this spot if you want to know more about their idea.

Olvarit is a Nutricia baby food brand, to launch its new product range they’ve selected 20 babies within the client database for a special tasting. An exclusive dinner was organised in a famous Belgian Michelin starred restaurant. The babies could enjoy their food made by a master chef and the parents could learn how to make good meals for their babies. The best part in this film goes to the pianist, he makes it work perfectly.

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis’ in Push-up style.

In Belgium the Brussels Motor Show started and therefore many brands are trying to be as striking as they can be to lead people to their stand. This guerilla action has been created by Duval Guillaume. You could say it is more annoying then it is striking, but one way or another you can’t ignore it..