Creative Criminals

To launch Turner Broadcasting’s series and movie channel TNT in the Netherlands a new dramatic piece of the now famous red button was shot in the quiet town of Dordrecht . When innocent passers-by dare to push the button, pure TNT-drama unfolds with a slightly new twist: close ‘participation’ of the public. Strategy was to develop a piece that would allude to the original but feature new situations inspired by TNT’s content.

On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, the belgian agency Duval Guillaume gave three top advertisers a free ride in a chauffeur-driven car. So that, for once, they could read their newspaper in peace and quiet. And they kept on reading. Despite the fact that the agency provided more than enough to distract them..

Base, a Belgian telecom operator launched a new tariff, with free Spotify Premium, and gave a world premiere to promote it. They gave young people a unique chance to make an everlasting impression on their city, by transforming them into their own 6 meter high holographic statue.

The Balgian bank AXA, launched a credit card for young travellers which cannot exceed their limit. To make them believe that this card worked in abroad they sent out Cedric, a guy that needed to travel from Belgium to Hawai, without any money. Whenever he got a like on his facebook page, a dollar was deposited on his account.

De Opvoedingslijn is a Flemish advice hotline for parents with out of control kids. This spring, women visiting the ladies’ room of a design hotel heard embarrassing sounds. They were all guessing what exactly happened, but the plot was totally unexpected.

With this campaign Stop The Traffik wants to make people aware that a lot of these girls are victims of human trafficking and end up in prostitution against their will.

This campaign is from the Opvoedingslijn, a Flemish advice hotline for parents with out of control kids. Problem: Belgian parents still think they can handle their difficult kid alone. But what to do if your kids starts singing Christmas songs like these ones..

You gather 148 bikers into a cinema and leave only two seats in the middle available. This provides us with great footage of unexpecting couples who buy the tickets for these two free spots. Do they make the right choice and leave? Or is it the right choice to gather all their courage and take place between these bad boys? If they make the right one it calls for a Carlsberg. This campaign was made in collaboration with the Belgian production company Monodot.

Remember this campaign from the Flemish public transportation company De Lijn? Well now after two years they are coming with a sequel to it, this time ants are working together to conquer an anteater.

Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women. This inspired women’s magazine Flair to develop the Flair Fashiontag. The Flair Fashiontag is a Facebook application: instead of tagging people, you can tag people’s clothes or accessories and ask them where they got them. All fashiontags are displayed in a Facebook gallery, the best are published in the weekly magazine Flair.