Men’s Magazine Ché shows a beautiful girl with a short white skirt that says: “My Number” with a downward arrow pointing at removable phone number tags. This is a real attention grabber for men. The slogan that is accompanied with this print ad is: Let’s keep on dreaming of a better world”.



Company: Ché
Agency: Duval Guillaume, Antwerp
Country: Belgium

Touring Mobilis is known for its traffic updates on the radio. Many Belgian drivers rely on its information. The latest GPS systems can get these traffic updates directly. To promote this Belgian advertising agency Duval Guillaume planned some creative stunts during rush hour.



Company: Touring Mobilis
Agency: Duval Guillaume
Country: Belgium

Group T is a Belgian University, they released this campaign in 2007 to promote their language courses. I’ve posted this today because today it’s Star Wars day. May the 4th be with you!

Company: Groep T
Agency: Duval Guillaume, Brussels
Country: Belgium

Belgians Men Magazine Che gave a new dimension to a babysitter. Instead of babysitting a newborn she babysits somebody much older.



Company: Che
Agency: Duval Guillaume, Antwerp
Country: Belgium

Schweppes used park water fountains and its bottles to promote the product’s sparkling effect. Although you hate it when the liquid bursts out of a bottle this is a clever advertisement.



Company: Schweppes
Agency: Duval Guillaume
Country: Belgium

The Belgian Bakery Association promoted its fresh sliced bread by using a tri-faced billboard. Due to the gap between the rotating panels it looks like the bread is sliced.

“Gesneden door uw wakkere bakker” is Dutch for: “Sliced by your baker”.



Company: Wakkere Bakker
Agency: Duval Guillaume
Country: Belgium

To promote an article in P Magazine about the daily life of women wearingburkas in Afghanistan, 127,000 of these printed bags were distributed a few weeks before the edition was published. The black bags were designed to look like a traditional burka dress, so that when a P Magazine was dropped into it, the girl on the cover would appear to be wearing the burka. The same effect was achieved with many other magazines. Translation on the bag: “Life through Burka”.



Company: P Magazine
Agency: Duval Guillaume, Antwerpen
Country: Belgium

This billboard is a part of the sales promotion campaign of Alfa Romeo during the Brussels car fair. They’ve converted 50 bus stop shelters all around Belgium into walls on which people could put their car for sale. Because the new Alfa Romeo’s are so cheap they figured people would be wanting to sell their cars. The only risk involved with a campaign like this one is people putting their own Alfa Romeo’s for sale.



Company: Alfa Romeo
Agency: Duval Guillaume, Antwerp
Country: Belgium

Duval Guillaume Antwerp has released a new campaign for Alfa Romeo, the campaign is called ‘Expedition 147′. It’s made for the upcoming car show in Brussels where Alfa Romeo wants to sell their 147 model at the lowest price possible.

To communicate the message Alfa Romeo literally went ‘deep’, they placed a billboard at the deepest point of the earth. In the Marianatrog near the island of Guam the ocean is 11000 meters (6.8 miles!) deep. The result of this campaign is a true documentary style video of the mission.

Company: Alfa Romeo
Agency: Duval Guillaume, Antwerp
Country: Belgium

Belgian public transportation company ‘De Lijn’ has launched a large scale guerilla campaign. In all big cities they attached passe-partouts on existing event posters. With them goes the text: whatever you are planning tonight, also plan your transport. There is also an interactive part to this campaign. Organisers of events can promote their event on real buses of De Lijn. They just have to upload their poster on this website.