AXA: Weeping House
Posted by Bert Callens - Category: Outdoor- Company: Axa
- Agency: Duval Guillaume Modem, Berchem
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Country:
Belgium
What can you do when a house is so sad it starts weeping and even literally crying? A facelift. Axa, a Belgian bank painted a sad house in the middle of Antwerp. The idea got a lot of free PR and after a couple of days people noticed that the house smiled again. Thanks to the loan given by Axa.