Creative Criminals

The NBA, launched a new commercial, featuring Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson bouncing basketballs. At first it seems random bouncing, but after a while you start hearing the popular Carol of the Bells -song.



Funny detail: When the clip was launched on Nba.com, many viewers first saw a pre-roll video from Craftsman tools, with exactly the same idea..
Coincidence or not?

Adidas is set to launch a massive global advertising campaign created by Montreal agency Sid Lee. Adidas Canada president Steve Ralph described the “All Adidas” campaign—which will debut in more than 100 countries as a “one-brand anthem” that will promote each of the athletic apparel company’s three product lines: Performance, Originals and Style. The video features Derrick Rose, Lionel Messi, Katy Perry and Dwight Howard.