Creative Criminals

UTEC or The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. They decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired them to build the first billboard that produces drinking water out of air.

This invitation was given to students and their parents. The objective was to create excitement around an event and get kids buzzing. So they created something out-of-the-ordinary, something that would engage the students and get them to transfer the buzz onto their parents. And voila, the very first hand puppet invitation was born!

MTV broadcasts a reality-show called ‘Teen Mom’, where girls are followed throughout their pregnancy and the education of their child. That bringing up a kid when you are still a kid is not always easy, proves this ad is some way..
Furthermore, the way the baby looks at the breast kind of makes you feel sorry for him, no?

Group T is a Belgian University, they released this campaign in 2007 to promote their language courses. I’ve posted this today because today it’s Star Wars day. May the 4th be with you!

There were times that universities didn’t had to advertise to attract students, they came by their self. But those times are practically over..
Universities have more varied courses that they had 20 years ago. A good thing for future students, but it results that students find it harder to choose between several universities because of the attractive packages they offer.
So the schools start to promote their services and courses. And who could do better than an advertising school?
(Click on the images to see what they’ve become)

I’ve never saw such a cool commercial to promote a School/University. This one is for HEC Paris, a business school in France and show us what you can reach if you have a degree in HEC.
These ad show us awesome graphics and it makes you want to look it again and again!