These five print ads were made for Panasonic. It was a campaign for their new wireless DVD theater machine using animals to depict the extinction of wires. In the prints they made a panda bear, a turtle, a lion, a parrot and a whale out of wires. The copy that goes along: “Wires are under extinction. DVD Theater Panasonic. Now Wireless.”
Suraj Electronics is a big electronics dealer in India. They sell everything from usb’s to laptops and recently they started to sell LCD TV’s. For that particular product they made this cool campaign together with JWT saying: ‘If one pixel can tell you a story, imagine what millions can”.
From up to buttom: these are the stories been told:
- The Beatles crossing a street in Liverpool
- Michel ‘Air’ Jordan
- The Last Supper
- Superman
- Titanic Scene
- Michael Jackson’s move
Company: Suraj Electronics Agency: JWT, New Delhi Country: India
Posted by Sander Janssen on January 15, 2010 No comments yet
I bet nobody ever had this amazing idea before. Epson calls it ‘extreme gaming’, you can play videogames anywhere you want. Just attach your PS3, an Epson beamer and some batteries to your body and the fun begins. Imagine someone playing video games in a club, pretty weird huh?
Especially the power this beamer has is amazing, the images on the building are really big, and the quality is still more than sufficient.
Epson also launched a special website for this initiative.
Company: Epson Agency: Twentysix Country: United Kingdom
Make.Believe
Believe that anything you can imagine, you can make it real.
At the end of 2009 Sony announced “make.believe” (make dot believe), a new wide brand message that from now one, unites Sony’s communication initiatives across electronics, games, movies, music, mobile phones and network services.
The introduction of “make.believe” symbolizes Sony’s spirit of creativity and innovation. It marks the first time Sony has introduced a unified brand message encompassing both entertainment and electronics.
After the break you can see the amusing GT5-story of Lucas Ordonez, the world’s first virtual to real life racing driver! All thanks to Sony..
Posted by Sander Janssen on January 2, 2010 2 comments
LG promotes their new 11Kg capacity washing machine as the next big thing. In this spot we see people in a busy city staring at certain things as if they’ve seen a ghost. In the end it appears to be just laundry hanging to dry, but the size of this laundry is quite extraordinary.
Posted by Rindert Dalstra on December 2, 2009 No comments yet
This advertisement made for Apple’s the Mac Book Air is really subtle. The slogan says “Paper thin”. If you look closely (click on the image to zoom in) at the side of the notebook you see some blood, making people believe the user had a papercut. I have doubts this is an official campaign by Apple.
Company: Apple Agency: Lowe Mena, Dubai Country: United Arabic Emirates
Posted by Rindert Dalstra on November 22, 2009 No comments yet
Trimming nose hair can be risky business with thousands of sensory nerve fibers in the nose. Panasonic used billboards around actual electric wires and poles to dramatize the need for the Panasonic nose hair trimmer’s safety cutting system”.
Posted by Rindert Dalstra on November 20, 2009 No comments yet
Sony introduced its high-definition LCD televisions called BRAVIA in 2005. The name is an acronym of “Best Resolution Audio Visual Integrated Architecture”. An amazing advertising campaign was launched to promote this.
Bouncy Balls
Sony BRAVIA uses the slogan “Color like.no.other.” The bouncy ball TV advert featured 250,000 brightly-colored rubber balls bouncing down a San Francisco street. What was so spectacular is that it was not computer animated. The advertisement was made by former Danish photographer Nicolai Fuglsig.
Find out everything else about this campaign after the jump, including a parody, the making of and other TV ads made for Sony Bravia.
Posted by Rindert Dalstra on November 17, 2009 3 comments
To promote Toshiba’s new line of LCD TVs, Toshiba used a helium balloon to take an ultra-lightweight chair to the edge of space. They filmed the process using a IK-HR1S 1080i camera.
Some facts other facts:
• The helium balloon lifted the chair and camera to a height of 98,268 feet (29,952 meter). • FAA regulations required that the weight of the rig had to be less than 4 pounds (1.82 kilos). • The cost of the chair was 4200 dollar (2800 euro). • The rig was launched in Nevada’s Black Rock desert. • The chair took 83 minutes to reach an altitude of 98,268 feet (29,952 meter). • It took 24 minutes to fall back to earth.
At www.wherewillitland.com you could guess, by giving in coordinates, where the chair would land and win the new Toshiba 46 inch Regza SV LCD TV.
Brazil
India
United Kingdom
USA
United Arabic Emirates
Indonesia
Germany
