Creative Criminals

This commercial is based on a classic internet joke. So the idea isn’t really original, but it’s definitely funny. A toast will always fall on the floor with the butter facing down, and a cat will always land on it’s feet. So what happens when you attach piece of toast to the back of a cat? Well, see for yourself.

Danny MacAskill, the Scottish street trials bike stuntman who heralded over 21 million hits on YouTube for his Inspired Bicycles video shot in Edinburgh last year, has released a new film that follows him back to his hometown in the Isle of Skye. Travelling with filmmaker Dave Sowerby on a mission to seek out the most challenging riding spots along the way, Danny takes on ancient castles, leaps over rocky terrain and jumps onto and over bridges in the stunning wilderness of remote Scotland.

Watch the 2009 video after the break.

This is an amusing animation spot for V Energy Drink, an energy drink brand produced mainly in New Zealand and Australia.
Strange things can happen when you drink V Energy Drink…

V Energy is a special energy drink with Guarana From New Zealand. With this spot they want to promote the possibilities when drinking this energy drink. It’s a variation on the famous sport called ‘Parkour’, in parkour people run and jump from one structure to another in a smooth and fluent way. V Energy added a dimension to this, the artists are using ladders to perform their stunts, as you can see the possibilities are endless. Probably everyone wants to be able to perform stunts like these.

Today I stumbled upon this ad for Red Bull. At first I thought it was the work of a student, because it’s not really the style of Red Bull ads. But aparently it’s from an agency from Georgia, this expands our database a little step further.

Somewhere, there’s a secret half pipe built just for the King of the snowboarding, Shaun White. He recently won the Snowboard half pipe gold medal at the Winter Olympics in Vancouver.

Together with Red Bull, known for its extreme ideas, he created an incredible half pipe just outside Silverton, Colorado. It’s the great example of a lifestyle brand taking their content strategy to the edge and further. It is called RedBull Project X.