Creative Criminals

Imagine this spot being on TV when you are watching your favourite television show. Will it put a smile on your face like it did with us? The easy humour is what makes this commercial so funny. It’s absurd but will definitely be remembered.

This is an amazing print ad for Shikun & Binui Solaria, an Israelian energy company that focuses on green power. With this great interactive idea they are illustrating the purpose of sunlight. This campaign should win an award!

BC Hydro wants to remind the people of British Columbia they should not waste any power. Because power is just as scarce as other resources. BC Hydro claims that people are aware of limiting their waste but they don’t see the waste of power in the same light.

RWE is a German energy company and like a lot of other energy companies it wants to convince it’s customers to be energy efficient. But this company realizes the new lifestyle has to start with its own employees. They’ve created some impressive pieces of art to visualize energy waste.

Every 4 years when the World Championship of soccer takes place, the Dutch go completely crazy. Their entire country turns orange because this is the colour of their national soccer team. And off course, a lot of companies in The Netherlands use this in their commercials. And Nuon, one of the biggest energy providers in The Netherlands couldn’t stay behind. But they did something really special, you can order a unique T-shirts online. What makes them special is the fact they change colour when you do physical effort in them. Nuon says they transform the energy from your body into the orange colour. But actually the colour changes when the shirt becomes hotter than 25°C.
After the jump you can watch the second spot, it’s not as good as the first one though.

The slogan in the end translates: “The Nuon energy shirt, the shirt that turns orange with your energy.”

When you’re about 60 meters high and when your weight is about 300 tons, things would be so easy.. The new mascot of the energy company RWE shows in this incredible animation commercial, that size does matter.

In Brussels Airport (Belgium) the Belgian agency Famous came up with this marvelous and interactive idea for Electrabel, Belgium’s largest energy corporation. Next to the horizontal escalators they’ve put a giant poster where, if you pass you’d see yourself, in degrees! The slogan sounds: “You’ve got the Energy“.
Update: I must admit that if I pass this poster, I always step backwards to see whether I get warmer..