To promote “the week of the book 2011” in the Netherlands 4 creative advertisements were created. As you can see the books have the shapes of faces. The tagline that goes along is: “Written Portaits” which was this years theme.
Everyone knows the legend that eating carrots improves your eyesight. With this billboard the advertising agency is implying you need to eat more carrots from HAK if you can’t read the message. The billboard probably isn’t that effective for by passers but the idea is great.