Creative Criminals

Creative outdoor campaign by Dulcolax, the laxative medicine that is sold worldwide. They took an outdoor network and transformed it into giant empty toilet rolls, to show that their medicine helps when feeling constipated.

The Fragile Childhood activity is a non-profit organisation in Finland which has been established in 1986. The fight for children in need. This spot shows exactly what they mean; children who are scared. In the end you’ll see why..

Tiense Suiker is a belgian brand of sugar. In this commercial they show a little sugar man that is completely lost. His quest back home isn’t easy, but then he finally returns..

This print ad from Belgrade Casino was not really appreciated by many women. On the first you see a woman showing her boobs, while the tagline ‘Double Five’ appears. Some found the second one racist because “spade” means black person in the English language. We reckon that the casino just couldn’t care and are happy with all the fuzz!

This campaign for The Polish Federation of Cancer Survivors won a bronze Lion at the 2011 Cannes advertising festival. Women should not only check their breasts for lumps but they should also get a mammogram at a hospital because sometimes: “What a person can miss the machine will find.” They took this slogan literally and shocked several women when they left clothing stores. A security tag that made the alarm go off was placed into their shopping bags. A cool way to gain women’s attention to the cause, but will they hold on to the tag? Because the next store they will enter the alarm will probably be triggered again.

A simple image can say more than a thousand words. This Cillit Bang bottle says it all. Now that’s some powerful cleaning in a bottle!

A beautiful print ad made for the independent humanitarian organisation Cesvi. They have 71.236 official donators but only 7.344 of them are donating them their tax benefits. So actually 63.656 donators are missing when it comes to declaration of taxes. To illustrate this they are using pamphlets of missing persons and filling a huge wall with them.

A natural insecticide made by Shieldtox is not an easy product to advertise. But these two prints are great! Frogs and chameleons are bugs natural enemies so they cleverly used them and portrayed them as aerosols.

Remember this commercial from 2 years ago? Today Evian is continuing their baby-concept. This time they are doing it with an entertaining stop motion film.

Colon 101 is said to remove 101 different kinds of stains. You think they are overreacting? The commercial ‘proves’ otherwise, it is possible to have over 100 different stains on your clothes.