Posted by Bert Callens on August 3, 2010 3 comments
Countries in Europe may seem like they all have the same framework of understanding, but less is true. When interacting with different cultures the framework no longer applies due to cross cultural differences. Therefore companies often change their message, structure and design of their advertising campaigns.
But not with Car Glass. Underneath you can see the commercial running in the Netherlands, France, Great-Britain and Italy. Everything is the same! Via
O2, the European telecommunication-company has launched an entertaining animation spot. It tells the story of the once so fastly broadband, which lost speed due to many disturbing factors.
Yet there it is, a solution offered by.. who else, O2!
Who has the biggest balls? In this spot Nissan copied the concept of Sony a couple of years ago. The commercial show all kind of heavy bowling-balls falling down the streets and destroying all cars parked, except for the Nissan Qashqai of course..
I think we all agree that the original of Sony is the best, but this idea isn’t too bad..
Five years ago Honda launched their epic “Impossible Dream” TV commercial, in which a moustachioed-singing-test-driver, moved between vehicles from a speedboat to a Formula 1 car. Now Honda is releasing an extended version which is about to air across Europe featuring a jet, a hydrogen-powered car and its robot Asimo.
‘It only takes a moment, a fraction of a second even, for a spark to ignite and change the course of the game.‘
These are the words of football legend Zinedine Zidane. In his creepy loocking black hooded cloak he talks about Lionel Messi, who is about to become a legend..
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