Creative Criminals

Yesterday the Olympic Games started, the international event in which thousands of athletes participate in a variety of competitions starts in London. After the event it’s up the disabled athletes to enter the Paralympic Games and fight for a medal. Channel 4 made this impressive video to promote these games as well.

Here is something you don’t see often. 3D projection on buildings is boosting the last few months, but it is a manner of time before brands will rush into this project, water projection. Projecting video images on spraying water, in this case for the launch of the new Jordan Melo M8.

Promote a magic festival through a billboard which performs real magic itself. This will definitely attract people’s attention but will probably not work as good as the video shows. lovely idea though.

“Alentómetro” is a campaign from Coca-Cola during the Copa America, one of the biggest football events. The idea was to ensure a giant screen downtown for the fans see the parties of their choice, but there was one catch: if not encouraged enough the image would fade away..

This is a fantastic example of a good ‘typography’ or ‘kinetic writing’ movie. Every word is spoken and visualised at the same time. Nowadays this technique is used a lot, if just they were all as good as this one. I especially like the way they switch from one theme to another.

There’s a little gay in everyone..
That’s the baseline of Europride, an event that will take place in Zürich.
In the commercial you suddenly see a sort of ‘Transvestite Tinklebell’ appearing out of a bed and start singing and dancing..