This is a fantastic example of a good ‘typography’ or ‘kinetic writing’ movie. Every word is spoken and visualised at the same time. Nowadays this technique is used a lot, if just they were all as good as this one. I especially like the way they switch from one theme to another.

Company: Melbourne Writers Festival
Agency: JWT, Melbourne
Country: Australia

There’s a little gay in everyone..
That’s the baseline of Europride, an event that will take place in Zürich.
In the commercial you suddenly see a sort of ‘Transvestite Tinklebell’ appearing out of a bed and start singing and dancing..



Company: Europride
Agency: TBWA/Zürich
Country: Switzerland