Evoc: Indestructible billboard
Posted by Sander Janssen - Category: Billboard- Company: Evoc
- Agency: Publicis, Munich
-
Country:
Germany
To experience the shock absorbing effect of the EVOC protective backpack, this unique billboard was created. A backpack was attached to a billboard at a bus stop and people could use it as a punching bag. Well this is definitely a hands on approach to experience the shock absorbing effect.