Creative Criminals

Here’s a nice optical illusion created by Newcastle Brown Ale. One person stands in a special location, while another climbs inside a larger than life replica of Newcastle’s traditional glass, the Geordie Schooner. The effect: it looks like they are trapped in a giant pint of Newcastle Brown Ale. When people uploaded their picture on Foursquare or Facebook, they got a free T-shirt.

“Fbooks” is a new project for Leya, a Portuguese book publisher. With it, people are able to read books at their Facebook walls. “Fbooks” is innovative and interactive. According to the agency, it’s a solution for a world that loses interest in reading.

Diesel introduced the Facebook like button into some of their stores. You can share a favourite pair of jeans by scanning a QR code and look at other outfits. Friends now know you are at a Diesel store and can comment instantly.

Brilliant facebook-campaign by Axe in Tunesia. They created a Facebook app that let guys change their Facebook relationship status to the one they’re all dreaming of…

A part of the Dutch tradition are Delft blue tiles and KLM created a nice Facebook app with it. Users can decorate their profile picture and add an inspirational saying. Futhermore they can share it with friends by using the KLM ‘Tile Yourself’ Facebook App. Part of the campaign is the chance to see your Delft blue portrait tile displayed on a real KLM plane, which will be flown around the world.

This online Facebook campaign was created for Scandinavian Airlines. Users had to change their profile picture to one of the destinations they want to go to. A matching image had to be uploaded to their wall. The most creative images would win the trips. Unfortunately the capaign was against the Facebook advertising policy.

Die Welt is a popular German Newspaper. Now a days there is also a compact 32 pages variant of the newspaper called Welt Kompakt. To promote their new “Short, Different, Printed” version they made these hilarious Facebook short lines:

- Eyjafjallajökull quitted smoking. Lufthansa, Air France and 12 others like this.
- Nicolas Sarkoti likes Nicolas Sarkozy. Nicolas Sarkozy likes this.
- WikiLeaks updated its current position to Switzerland, Tuvalu 712 other locations. Julian Assange likes this.
- North Korea has poked South Korea.
- Silvio Berlusconi invited Vladimir Putin to use Mafia Wars.

To visually demonstrate the smart’s smallest turning radius, city cement trucks have been transformed into naturally rotating mobile billboards with a smart fortwo coupe on their spinning cement drums. On Facebook, the first five people to take a photo of the cement truck and post it to Smart Canada’s Facebook page will win 2 tickets to the Canadian International AutoShow in Toronto.

This is a great Facebook app from Schweppes, you can change you profile picture in a unique way. This application is unlike any other branded apps. This app is not accompanied with any annoying logo’s or refferences to the brand. But when this trend catches on everyone will know was made by Schweppes. Branding as it should be!
Click here if you want to try it yourself, it’s really easy.

Bouygues Télécom, a French mobile phone and Internet service provider launched a new application to promote their facebook platform. With the app you could save your favorite moments that you share online in a personal book.

After only two days they received 15.000 fans and the limited edition of 1.000 books were gone in only an hour.