Creative Criminals

PepsiCo today released details about its iconic Pepsi ad to air during Super Bowl XLVI, which will be broadcast on NBC. The new ad titled “King’s Court” features Melanie Amaro, the X Factor winner, singing for multi Grammy-winning music legend Sir Elton John who plays a “king of rock” in the commercial.

Daffy’s, a high fashion retail store, recently opened up and wanted to inform their customers of their new store location and amazing sales of up to 80% off high end fashion. The challenge was how to break through all the clutter in one of the most advertised cities in the country. In order to do this, they decided to bring back the old peep show and sleaze factor of old Times Square New York.