Creative Criminals

Cool campaign by Cossette Montréal, Canada for McDonald’s. An egg is shown, painted like it was a hamburger with the tagline “The hunt isn’t over yet”.

This great iPhone app was developed for McDonald’s Australia. You can scan your food and see directly in 3D where the ingredients came from. It seems like a lot of fun.

Subliminal messages are used a lot in advertising. But this billboard really gets it all. By simply using the Subway font they are conveying a very powerful message. Too bad not everyone will get it, so we guess this was probably made to try winning some awards.

This funny birdfeeder is designed by Brian Wolter and is for the fastfood generation of brids. The feeder is equipped with solarpannels to give light in the signs and the house when it gets dark and on opening hours. We hope this comes to the streets!

To celebrate their birthday month, Subway asked McKinney to create a video highlighting the all-day availability of their Egg & Cheese sandwich. The anthropomorphic musical stars an animated egg whose one wish is live more than an “up at dawn and them I’m gone” life, and though it ends with him in a frying pan, he is happy.

To promote the fact that McDonald’s is open all night this unique billboard was created. During the day it’s just a blank, but during the night the letters reflext in your car headlights. Very subtle and very innovative.

Timetable at Warsaw Central Station. It shows waiting time in hamburgers, cokes and fries you manage to eat at McDonald’s before your train leaves. It reckons delays and McDonald’s opening hours. Thank you Mateusz Ksiazek for the tip.

McDonald’s France came up with this terrific idea in Paris. A 5 meter cube was placed in the middle of Paris. People could interact with the cube by taking pictures and uploading them into the program. The result was brought in a funny way where people saw their head onto someone else’s body.

Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word they built braille burgers that blind people could actually read. With the help of skilled chefs Wimpy’s took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.

Funny commercial for the new burgers if McDonald’s the McTimber and the McFarmer. In the ad you see both men ridiculiously training hard to compete with eachother..
Which do you prefer?