Everybody knows that involving beautiful (wo)men in a campaign keeps people watching longer.
But I’m not sure whether Soft Porn has the same effect? Probably it does, but it also will affect the image of the brand!
In this commercial you see two models eating a sandwich.. but in what way?
It’s like they didn’t ate for a week!
Many thought that this commercial was for Quiznos, the second largest sandwich chain in North America. Because on the bag you see a ‘Q’ which looks a lot like the logo of Quiznos.
But at the end of the commercial it seems to be a commercial for Playboy.
Many people in America find this commercial cheap and not done. They also point a finger at Quiznos, who claims it has nothing to do with this…
But it’s obvious this is a cheap trick to gain a lot of media attention for their new ‘Torpedo‘ sandwich.
And it works, because bad media attention equals free media attention…
Actually I’d rather eat a burger with this lady.
Company: Playboy, Quiznos
This is a funny ad about a snowman, named ‘Chilly’..
In the beginning it was hard for Chilly to keep up with the other kids, because he was different.
After a while he finally made some friends, but still how hard his friends tried, there were times he just couldn’t join them..
A guy is eating French fries from McDonald’s in the car of a friend. He drops a fries on the de ground. Apparently there are living tiny creatures under the seat that are very happy with the food.
Burger King and their agency Crispin Porter + Bogusky have created some great ads in the last weeks. First of all these ads are really funny, but the main result is a lot of uproar amongst people. Their first commercial featuring SpongeBob SquarePants and rap star Sir Mix-a-Lot, is actually promoting the meal for children. Offcourse a lot of Americans are shocked by this way of promoting something for children. We are proud at CP&B for having the guts to show this commercial on national television, this is what the world of advertising needs!
The second commercial is even better! It’s an ad for the new “Texican Whopper”, you have to see it for yourself to believe it. And offcourse the Mexican gouvernement is furious because they believe this commercial illustrates a big, strong America having to help out little, weak Mexico. After this protest BK decided to withdraw the commercial. Will you never see it again? NO, thank god for the internet! Enjoy…
We all know the basic commercials of the fast food restaurants where they expose their best burgers by zooming in on the delicious ingredients and telling that their hamburgers are the best…
Western Bacon has a better tactic: ‘A beautiful woman having simulated sex with a hamburger’. Although, that’s what the shocked and prudish people tell. To me it is just one hell of an ad that makes me hungry!
The woman in the ad is Padma Lakshmi, model, food guru and formerly married to Salman Rushdie.