Today we present you another old ad for Fedex, you can say again it’s hilarious. Why don’t they use this strategy anymore, maybe they are focussing more on B2B these days?

Company: Fedex
Producer: BBDO, New York
Country: USA

This ad dates back from 1981 where John Moschitta plays a fast-talking executive named Jim Spleen. The commercial was made for Federal Express, now known as Fedex. Considered to be the most award-winning commercial in the history of advertising. New York Magazine crowned it “The Most Memorable Advertisement Ever” Advertising Age ranked the ad number 11 among the top-100 advertising campaigns of the 20th century.



Company: Fedex
Producer: Ally & Gargano
Country: USA

Sometimes you have to wait a wait for a website to load. In case of flash websites this is preceded by a loading bar. Fedex makes good use of this by promoting its own service.



Company: Fedex
Agency: BBDO, New York
Country: USA

This is a combination of the Statue of Liberty in New York and the statue of Cristo Redentor on Morro do Corcovado in Rio de Janeiro, Brazil. We’ve seen this concept a couple of times already, but I still like it. But like I said before, and I have to say it again, American Airlines nailed the concept!



Company: Fedex
Agency: BBDO, New York
Country: USA

This billboard is placed by Fedex during the rainy season in Manila. It shows how much Fedex does to keep your package clean and safe.
It also has an ‘extra’ meaning with the current flooding in the Phillipines..



Company: Fedex
Agency: BBDO
Country: Philippines

There will aways be competion between logistics services companies but Fedex has a funny way of saying that they are faster than there direct competitor UPS.



Company: Fedex
Agency: BBDO
Country: Germany