Creative Criminals

Cool print campaign from Fiat, with the slogan of “There are enough angry faces on the road. Drive Friendly”. On the print ad they show the front of other car brands that looks angry, in the end they placed the Fiat front which looks like it’s smiling.

Sexy commercial from Fiat, promoting its Fiat Abarth 500 Cabrio, featuring a black scorpion and a sexy woman (obviously) tanning. As the camera slowly slide its way up her legs, over her butt and across her back, a scorpion works its way up to the back of her bikini top..

To prove that the Fiat Ducato is a great transportation vehicle for professionals it has implemented this ambient marketing stunt in Turkish stores.

Fiat street Evo is an app that turns your everyday traffic signs into an insiders way of learning about the new Fiat Evo and a gamers way of winning prizes. You simply use your handheld device to read traffic signs, in the same way it can read a QR code, and discover different information behind each sign. Stop sign = ABS breaking system, for example.

Fiat claims to have the best GPS. For that, they’ve created a very simple yet really effective print campaign.
Genius!

You know the problem when you navigate with a GPS and you aren’t watching the road but you are watching the screen of your GPS instead. We’re not sure what’s new about the voice activated built in GPS of Fiat, but it should solve this problem. And the illustration describes it perfect.

When using other car parts to fix a problem, the possibility exists that your car gets another problem on top of it. Fiat knew that and responded wittingly. They’ve created the illusion that a car lost a serious amount of oil. Next to the oil leak it said “Use only original parts of Fiat.