The concept for this campaign is really cool. “If your short attention span won’t allow you to read this entire ad, have we got a film festival for you.” Most of you will probably think the text (which you won’t read) makes no sense at all. Well you are wrong, the copywriter did a serious effort to keep it interesting for the people who DO want to read it.
Company: Worldwide Short Film Festival Agency: Doug & Serge Country: Canada
Cinestud is the oldest international student film festival in the world. With this commercial they wanted to promote the 50th edition of their festival this year. The end of the spot is really good, but also a bit creepy. I do wonder who was first with this concept? After the jump you can see another commercial that has some striking similarities.
This is a nice way to promote a short festival. With their slogan ‘Good is Short’ they searched for the good things in life: Love, Sex and Holidays. With a simple chart they made their point.
And actually, they’re right..
For the Seattle International Film Festival, Wongdoody made a remarkably and odd commercial.
The video concludes strange creatures in a fantasy world.
I thought this ad was pretty cool to look at..
Company: Seattle International Filmfestival Agency: Wongdoody Country: USA