Creative Criminals

iStrategy

AXA: Crazy driver on a market day

Posted by Sander Janssen - Category: TV & Cinema Film

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Bad drivers cost people a lot, this is something everyone agrees on. In this spot you see the adventures of a bad driver on a market day. In the end a banner reveals: “Nobody wants to pay for bad drivers. AXA rewards good drivers”. The driver is in fact the best female stunt driver of the Netherlands.


Farmers Insurance: University of farmers

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Farmers Insurance
  • Agency: RPA
  • Country: USA USA

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Even better than getting insurance is knowing how to avoid accidents, or at least knowing what causes them. This is what the university of farmers teaches you, in an absurd and funny way.


Nedbank Private Wealth: No stone unturned

Posted by Sander Janssen - Category: TV & Cinema Film

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This commercial will probably not do the trick as a television spot but will definitely be appreciated by all you advertising lovers. If it’s not its message that gets you the beautiful shots will definitely do so.


Quebec automobile insurance corp.: Messages

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Quebec automobile insurance corporation
  • Agency: Lg2
  • Country: Canada Canada

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Texting and driving is now a very common cause of car accidents. In this commercial they are illustrating why it’s never been a problem in the past. A very funny commercial which really shows us the absurdness of texting and driving.


Visa: Playoff beard

Posted by Sander Janssen - Category: Print

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Every year the NHL players don’t shave their beard during the Stanley Cup playoffs, they call this the playoff beard. And a lot of die hard fans join them. That’s where this smart visual is playing on. Probably a lot of people around the world won’t get it without the explanation, but it will surely work in Canada.


Bradesco Seguros Insurance: Fake ad

Posted by Sander Janssen - Category: Mobile

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A really smart idea to integrate ads onto a mobile device. You can’t avoid it, but you will surely love it. Hopefully other advertisers won’t abuse this idea with cheap annoying ads. The copy behind the campaign is pretty applicable to the idea: Unexpected events happen without warning. Make a Bradesco car insurance plan.


Centraal Beheer Achmea: Birdie

Posted by Rindert Dalstra - Category: TV & Cinema Film
  • Company: Centraal Beheer Achmea
  • Agency: DDB Amsterdam
  • Country: The Netherlands The Netherlands

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Dutch insurance company Centraal Beheer Achmea recently ran “Birdie”, a commercial presenting a farcical tragedy set in an American car show. Two young men solve their parking problem by using the lowrider technology on their Ford Thunderbird 1965, squeezing under a fence. During the Chicken Dance the guys discover that the crowd is very excited about the arrival of the big Birdie. What is the Birdie? Another good reason to call Centraal Beheer.


Norwegian bank: Finally married

Posted by Sander Janssen - Category: Celebrities, TV & Cinema Film

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This woman wakes up in a random hotel room having no idea what happened the night before. After a while it becomes clear she married someone the day before. It appears to be nobody less than George Clooney himself, it’s something else then the Nespresso ads don’t you think?


Millenium: Jose Mourinho

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Millenium
  • Agency: Unknown
  • Country: Portugal Portugal

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Millenium is one of the biggest banks in Portugal. Not only do they believe in their bank but also in their country, and that is why they let Portugal know that they want to fight for Portugal. The one and only man in Portugal that is capable of bringing this message to the crowd is Jose Mourinho, coach of the Spanish football club Real Madrid and one of the best football coaches worldwide (altough he claims he is the best).
Spicy detail; the bank paid him €1.000.000 for this commercial, while they are in debt with all other European countries..